The economic textbook that has us excited
Who would think that an economic textbook would get us PR gals and guys excited – but gee this one has.
In a previous post we talked about how Great Scott helped launch a new book written by Professors Paul Dalziel and Caroline Saunders from Lincoln University’s Agribusiness and Economics Research Unit and Dr Joe Saunders from Leeds University. The book – Wellbeing Economics: The Capabilities Approach to Prosperity – talks about how we need to think about wellbeing first and crunch the numbers second.
We loved sharing their message (we’re pretty big on wellbeing around here) and clearly the message resonated around the world. We’ve just heard that out of the 505 titles published in the Palgrave McMillan Economics and Finance series, Wellbeing Economics: The Capabilities Approach to Prosperity was the fifth most downloaded book. What’s more is the book was published later in the year, so it had far less time than its competition to accrue downloads.
Paul and Caroline are stoked but they’re not stopping there. They are determined to get their book in front of more eyes, to make the world a happier place. And who doesn’t want that?